Transitional Communications for Fortune 500 Company Reorganization

24 months | Austin, TX | Large Enterprise

Project Type: Change Management | Industry Type: Technology | Business Unit: Operations

Problem:

During a comprehensive reorganization, a Fortune 500 company encountered the challenge of effectively communicating changes to a large, global team. This was critical for sustaining team growth, managing the expansion of teams and projects, and maintaining service excellence across various international markets. The transition required a robust internal communications strategy to keep employees informed, engaged, and aligned with the new organizational structure and objectives.

Action:

  • Developed an internal communications plan emphasizing clear, consistent messaging through newsletters tailored to various team needs during the reorganization.

  • Managed a 70-person team, overseeing a 7x team and 4x project expansion.

  • Leveraged internal email tools and G Suite to streamline process improvements and communication.

  • Handled over 1,000 daily operational bugs, ensuring effective resolution and escalation.

Result:

  • Significantly improved internal communications, ensuring seamless team transition and alignment during reorganization.

  • The targeted newsletter approach contributed to a 96% employee retention rate and enhanced project management efficiency.

  • Attained a 98.9% weekly quality rating and over 95% monthly client satisfaction, demonstrating the success of communication strategies.

  • Successfully managed operational challenges, maintaining streamlined operations and minimizing project delays.

Newsletter & Content Development for World's Largest Provider of IT Infrastructure

24 months | Austin, TX | Large Enterprise

Project Type: Internal Communications | Industry Type: Technology | Business Unit: Marketing

Problem:

The world’s leading IT infrastructure provider encountered difficulties in effectively engaging its audience through internal communication channels. Despite an abundance of valuable content, the organization grappled with low engagement from a lack of internal communications, highlighting broader issues in its marketing and communication strategies — the content wasn’t adequately resonating with or reaching the majority of the audience: the sales teams.

Action:

  • Adopted a data-driven approach to revitalize internal newsletters, utilizing open- and click-rate tracking and heat mapping for insights.

  • Built newsletter and optimized content to boost engagement, aligning with a comprehensive marketing and rebranding campaign.

  • Spearheaded major events and managed digital communications to foster unified messaging and enhance team morale.

  • Employed continuous strategy refinement for sustained improvement in engagement rates.

Result:

  • Achieved a substantial 40% increase in newsletter engagement, indicating a stronger connection with the internal audience of sales teams.

  • Drove a 35% rise in sales during the focused sales campaign and rebranding period.

  • Enhanced internal communication, reaching a wider employee base more effectively.

  • Contributed to a consistent 20-60% growth in quarterly sales, underscoring the effectiveness of the revamped communication strategies.

Project Management for Fortune 100 Media Company

4 years | Austin, TX | Large Enterprise

Project Type: Project Management| Industry Type: Media| Business Unit: Operations

Problem:

A Fortune 100 company required consulting on a popular music streaming project and needed a project manager to lead a growing team of 70 individuals across 17 different workflows spanning 22 global regions.

Action:

  • Established Service Level Agreements (SLAs) and held weekly meetings with client (Google) to discuss project benchmarks for each workflow.

  • Conducted trainings and updated knowledge base to ensure no knowledge gaps within each workflow.

  • Defined project priorities and controlled resource allocation for ad hoc projects to minimize impact on primary objectives.

  • Developed spreadsheets and pivot tables to enhance daily, weekly, monthly, and quarterly reporting processes.

  • Implemented a capacity tracking system for project prioritization and accurate headcount forecasting.

Result:

  • Achieved a 250% increase in volumes over one year

  • Implemented process improvement strategies using tools like JIRA, G Suite and SQL, that resulted in consistent 99% monthly client satisfaction ratings

  • Facilitated the swift resolution or escalation of over 1,000 tasks daily, ensuring seamless project progression

Day-to-Day Internal Communications Strategy for F100 CPG Company

12 Months | Solon, OH | Large Enterprise

Project Type: Strategic Planning| Industry Type: Consumer Goods| Business Unit: Operations

Problem:
The growing innovation & technical applications department of a F500 CPG company had little support from their in-house Internal Communications team that serviced the entire 300,000+ employee company. They required a more hands-on, white glove partner that could handle the implementation of their existing internal communications plan and help them further strategize on other communications channels to reach their growing internal audience.

Action:

We organized & improved their existing strategy by mapping out a content calendar, aligned executives and directors, and handle the company's day-to-day internal communications needs. This includes:

  • Preparing weekly newsletters,

  • Conducting quarterly town hall meetings,

  • Drafting monthly executive emails,

  • Coaching executives on their communications,

  • Handling ad hoc tasks.

Result:

Client feedback has been extremely positive. Internal workplace engagement within this department has grown significantly. As a result of our coaching, executives and directors say they feel more aligned with their internal mission and core pillars and have a better understanding of their long-term outlook.